Frontify is a brand management platform from Switzerland that brings brand guidelines, assets and templates into one branded portal. Instead of PDFs and scattered folders, teams, agencies and partners get a single place to learn the brand and find what they need.
Its main building blocks are:
- Online brand guidelines that are easy to update and share
- Digital asset management with automatic tagging and AI-powered search
- Templates for producing on-brand content across regions and teams
- An AI brand assistant that answers brand questions
- Analytics plus integrations with Figma, Adobe Creative Cloud, Sketch and content platforms
Frontify has also added API and MCP connections, so AI agents and other tools can use your brand guidelines and assets directly — a forward-looking feature for companies building AI into their content workflows.
Pricing isn’t public. Frontify uses a Monthly Active User model: you pay for people who actually log in each month, including agencies and freelancers, averaged over six months. You’ll need a demo and a sales quote to get a price, and it’s typically an investment suited to mid-size and large brands.
For a small business, Frontify is more than you need. For organizations with multiple teams, markets and agencies to keep aligned, it’s one of the most complete brand portals available.
