Canva makes Instagram Reels approachable for non-editors. Its library includes thousands of ready-sized vertical video templates for tips, promotions, tutorials, behind-the-scenes clips and more, which you can fill with your own footage or stock video.
Key features include:
- Thousands of ready-sized Reels video templates
- A simple timeline video editor with transitions and animations
- Stock video, music and sound effects
- Magic Studio AI for scripts, images and design ideas
- Auto-captions and background removal on Pro
- Brand Kits for logos, colors and fonts
- Content Planner to schedule posts to Instagram
Because Reels sit alongside Canva’s posts, stories and Reel covers, it’s easy to keep your entire Instagram presence consistent.
The free plan is permanent and includes many video templates, one Brand Kit and monthly AI credits. Canva Pro, at about $18 per month on monthly billing (less billed annually), unlocks premium templates and stock video, Background Remover and the Content Planner. Canva Business costs about $25 per user per month.
Canva’s video editing is simpler than CapCut’s or VEED’s. For branded, template-driven Reels, though, it’s excellent.
