Brandfolder is a digital asset management (DAM) platform, now part of Smartsheet, built to give marketing teams one organized home for brand files — logos, photos, videos, templates and guidelines — that anyone in the company can find and use.
Its core capabilities include:
- An intuitive, visual asset library
- Brand Intelligence with AI-driven tagging and search
- Portals and curated collections for partners and agencies
- User-level permissions and privacy controls
- Analytics on views, downloads and shares
- Duplicate detection, versioning and a Smart CDN for embedding assets
Brand guidelines are built into the product, and Brandfolder integrates with tools such as Adobe, Salesforce, Microsoft, Jira, Workfront and, naturally, Smartsheet — useful for connecting creative work to project workflows.
Pricing is quote-based with no public plans or free trial. Independent pricing data suggests an entry point of roughly $500 per month and typical contracts from around $6,000 to $36,000+ a year, plus implementation fees. That positions it between lightweight tools like Lingo and enterprise platforms like Bynder.
Brandfolder is known for being easier to use than many DAMs, but its integration catalog is smaller than Bynder’s, and costs are significant for small teams. It’s best for marketing teams that have outgrown shared drives.
