Adobe Express includes a free Facebook ad maker with templates for product promotions, sales, events and services. You can customize a template, generate custom imagery with Adobe’s Firefly AI and resize the design for different ad placements.
Key features include:
- Facebook ad templates for feed and story placements
- Firefly AI to generate images, text effects and fills
- Quick resizing into multiple ad sizes
- Animations and short video ads
- Free background removal and photo editing
- Adobe Stock images and Adobe Fonts
- Content Scheduler for organic Facebook posts
Firefly’s image models are trained on licensed content, which Adobe positions as commercially safer, a useful point for brands running paid ads.
The free plan is permanent, with 100,000+ templates and over a million stock assets. Premium, at roughly $9.99 per month in the U.S., unlocks the full template and stock libraries, brand kits and 250 monthly Firefly generative credits, with a 30-day free trial available.
It doesn’t publish to Meta Ads Manager or score ads, and some templates are Premium-only. For Adobe users designing Facebook ads with AI imagery, though, it’s an excellent choice.
