Adobe Express Brand Kits let you save your logos, color palettes and fonts in one place and apply them across Adobe Express templates, from social posts and flyers to presentations and videos. With a click, a template picks up your brand styling, which keeps quick everyday content consistent.
Brand Kits are part of Adobe Express’s paid plans:
- Premium: personal Brand Kits, the full template and Adobe Stock library, thousands of Adobe Fonts and a monthly allowance of Firefly generative credits
- Teams: shared Brand Kits, brand controls and template locking, admin tools and pooled storage, with a two-seat minimum
- Enterprise: advanced security, directory sync and optional IP indemnification for generative AI
For companies already using Adobe Creative Cloud, Express makes it easy to hand approved brand assets and locked templates to non-designers, while designers keep working in Photoshop and Illustrator. Adobe Firefly adds AI image generation and text effects that stay on-brand.
Premium costs about $9.99 per month in the U.S., with Teams priced per user. As with Canva, it’s a practical brand toolkit for day-to-day content rather than a full brand management platform: there are no dedicated brand guideline sites or enterprise asset libraries. It works best for Adobe-based teams.
