Adobe Express includes a free Instagram story maker with vertical templates for promotions, events, announcements and personal updates. You can customize a template, add animation and use Adobe’s Firefly generative AI to create custom imagery, then schedule it without leaving the app.
Key features include:
- Instagram story templates in the vertical format
- Firefly AI to generate images, text effects and fills
- One-tap animations and short video tools
- Quick resizing into posts, Reels and other formats
- Free background removal and photo editing
- Adobe Stock images and Adobe Fonts
- Content Scheduler for Instagram, Facebook and other platforms
Because it comes from Adobe, work moves easily between Adobe Express, Photoshop and other Creative Cloud apps.
The free plan is permanent, with 100,000+ templates and over a million stock assets. Premium, at roughly $9.99 per month in the U.S., unlocks the full template and stock libraries, brand kits and 250 monthly Firefly generative credits, with a 30-day free trial available.
Some templates and features are Premium-only, and the scheduler is simpler than dedicated social tools. For Adobe users creating animated Instagram stories, though, it’s excellent.
