Durable is an AI website builder focused on speed. You enter your business type and location, and Durable generates a complete website — with copy, images and layout — in seconds. It’s aimed at service businesses and solo owners who want to get online fast without design decisions.
Beyond the website, Durable bundles simple business tools:
- AI website generation and easy editing
- A built-in CRM for customers and leads
- Booking and calendar sync
- AI agents that write blogs, reply to leads and handle routine tasks
- SEO optimization and secure hosting with unlimited traffic
- Free custom domain on paid plans
Durable now offers a free plan with a Durable subdomain, limited images and AI chat, and a CRM for up to 10 customers. Launch costs about $25 per month and adds a custom domain, more images, unlimited bookings, AI agents and priority support. Grow costs about $49 per month with higher limits, unlimited AI chat, onboarding and unlimited team members. Paying yearly saves 15%.
Durable’s sites are fairly generic and design control is limited compared with Wix or Framer. For the fastest possible start for a service business, with useful CRM and AI helpers included, it’s a strong choice.
