Wix has grown from a simple drag-and-drop site builder into a broad small-business platform: an AI wizard can generate a starting site from a short questionnaire, and from there users get full manual control over layout, plus access to an extensive app marketplace for booking, email marketing and more.
Pricing runs from a free plan (with Wix branding and a wixsite.com domain) up through Light, Core, Business and Business Elite plans on annual billing. Core, at roughly $29 a month, is the entry point for anyone who wants to sell online, adding stores, bookings and larger storage over the Light plan.
- App marketplace covers everything from live chat to accounting
- Editor X and Studio variants target more advanced users and agencies
- Switching templates after launch is more limited than on some rivals
Wix is a solid fit for small businesses and freelancers who want one platform to handle a website, basic ecommerce and marketing without hiring a developer, though costs climb quickly once payment processing and app fees are added.