Looka (formerly Logojoy) is an AI-driven logo maker: enter a business name and industry, pick a few style preferences, and it generates dozens of logo concepts in under a minute. Designing and previewing logos is entirely free — you only pay when you want to download usable files.
The pricing model is unusual for the category. Logo packages are one-time purchases: $20 for a single low-res PNG, or $65 for a full vector bundle with color variations and unlimited post-purchase edits. A separate Brand Kit subscription, around $96 a year, unlocks 300+ pre-branded templates for business cards, social profiles and email signatures, with a $129/year option that adds a basic website.
- Genuinely free design phase before any payment is required
- Vector files and full commercial ownership come with the Premium tier
- Business name is locked once a logo is purchased
Looka suits solo founders and small businesses who want a professional-looking logo fast and don’t have a design budget. It’s not aimed at agencies or anyone needing deep customization beyond its guided editor.