Adobe Express is Adobe’s easy, browser-based design app — its answer to Canva — and it includes a free logo maker. You enter your brand name and industry, pick from generated designs or templates, and customize them with thousands of Adobe Fonts, icons and design assets. Adobe Firefly, the company’s generative AI, is built in for creating images and effects from text prompts.
A few features stand out for logos:
- Animated logo effects you can download as MP4 video
- A Brand Kit to keep logo, colors and fonts consistent
- Exports in PNG, JPG and PDF
- Apps for iOS and Android as well as the web
The free plan is permanent and generous, with 100,000+ templates and a million-plus Adobe Stock assets. Premium (about $9.99 per month in the U.S.) unlocks a much larger template and stock library, more storage and a monthly allowance of Firefly generative credits, and comes with a free trial.
The catch for logo work is similar to Canva’s: logo exports focus on PNG, JPG and PDF rather than editable vector source files, and template-based logos are widely shared. Designers who need full vector control will want Adobe Illustrator instead.
